Mysore Dasara 2024: Digital Triumph

Mysore Dasara 2024: A Digital Triumph

The historic Mysore Dasara festival of 2024 marked a significant milestone in its digital presence, thanks to the collaborative efforts of various government agencies and technology partners. Under the esteemed guidance of TK Harish and with the invaluable support of DC G. Lakshmikanth Reddy, ADC P. Shivraj, and M.K. Savitha JC KSTDC, the event reached unprecedented online viewership.

Digital Reach and Streaming

The festival's digital platform, developed and managed by a team of over 40 professionals, saw remarkable engagement:

• Website Launch: 100,000+ views
• Inauguration and Live Coverage: 180,000+ views
• Average Daily Viewership: 60,000
• Cultural Programs: 100,000 - 175,000 daily views
• Yuva Dasara Highlights:
  • Yuva Dasara Inauguration : 230,000+ views
  • Baadshah, Ravi Basrur and Dhvani Bhanushali : 280,000+ approx. views
  • Ilayaraja's Performance: 240,000 - 265,000 views
• Torch Light Parade: 240,000 views
• Procession: 180,000 views

The cumulative viewership across all platforms, including social media crossposts on YouTube, Facebook, Instagram, news channels, and various news websites, approximated an impressive 9.7 million views.

Expanded Digital Outreach

The event's digital footprint was significantly amplified through:

1. Direct live streaming to major social media pages with a combined following of over 15 million, including:
   • Chief Minister of Karnataka
   • DIPR Karnataka
   • Mysuru Dasara
   • Local influencer channels: Ask Mysuru, My Mysuru, Mysore Public Media
   • Political leaders' social handles: Siddaramaiah, Dr. HC Mahadevappa, Sunil Bose, Lakshmi Hebbalkar, and Bandisidegowdru
2. YouTube streaming on Mysuru Varthe, with cross-posting to hundreds of channels
3. Comprehensive website live streaming of all events, featuring archives of the past five years' Dasara footage accessible with a single click
4. Host broadcasting to over 680 television media channels throughout the Dasara event, utilizing state-of-the-art cloud studio technologies

Collaborative Success

The success of this digital initiative can be attributed to the seamless collaboration between government agencies and technology partners. A consortium of tech-savvy firms, led by Fusion Minds Technologies Private Limited as the prime execution and technology partner, played a crucial role in various aspects of the digital coverage:

• Technology and Streaming
• Videography, Cinematography, and Media Uplink
• Design and UI/UX
• Social Media and Marketing
• Content and Live News Feed Updates

This collaborative effort brought together specialized expertise from different domains:

• KM Enterprises contributed their skills in videography, cinematic shots, and video mixing, ensuring high-quality visual content throughout the event.
• Humm Designs lent their creative prowess to the website design and overall UI/UX, enhancing user experience across digital platforms.
• MI7 took charge of digital marketing and social media strategies, maximizing the event's online reach and engagement.

The synergy between these entities showcased the potential of public-private partnerships in enhancing the reach and impact of cultural events. Their combined efforts ensured that every aspect of the digital experience was crafted and executed with precision and creativity.

Impact and Future Outlook

The overwhelming public response to the digital coverage underscores the growing importance of technology in preserving and promoting cultural heritage. This successful digital integration sets a new benchmark for future celebrations, ensuring that the rich cultural tapestry of the Mysore Dasara reaches audiences far and wide.

As the festival continues to evolve, the fusion of tradition with cutting-edge technology promises to bring this centuries-old celebration to global audiences, fostering greater appreciation and participation in Karnataka's cultural heritage.